Sales of e-readers declined in the third quarter of 2011

According to the latest "Quarterly Monitoring of China's E-Reader Market in the Third Quarter of 2011" data, sales of e-readers in China have fallen. As of the third quarter of 2011, the market sales volume was 295,200 units, a decrease of 5.1% from the previous quarter.

Although the overall market sales decline, but e-reader as a typical mobile reading terminal, there is this part of the user with deep reading, plus manufacturers in the content and the terminal to continuously improve the user experience and content quality and quantity, e-reader market will not Disappearance will not be replaced.

Hanwang Technology, which accounts for half of the e-reader market, has caused its own sales to decline due to the shortcomings of its content and its own internal structure, which has led to lower sales of the entire e-reader market. In addition, the lack of content in the entire e-reader market led to an overall decline in sales.

In the third quarter, each manufacturer’s marketing investment was reduced, and sales promotion was not strong, which also had a certain degree of impact on the overall market sales.