Tencent Digital (Compilation: Rabbit) When we talk about Augmented Reality (AR), we must first think of an application or game. But now the fashion world has begun to get involved in augmented reality technology. At the recent London Fashion Week, online retailer Lyst applied augmented reality to an unexpected place where he tried and matched all kinds of clothing with almost naked models with the help of AR technology.
Every morning, there will be four semi-naked or even naked models in a London shop outside the window of the fashion shop, so that passing citizens or tourists through the smart phone or tablet PC App for AR clothing testing.
Lyst, on the other hand, uses AR technology to enable citizens to collaborate and try on 360-degree garments, as well as zoom in on the materials and textures of different garments.
“This event will be held during London Fashion Week, and I think it is also a very interesting activity, and in the next few years AR will also become a new technology that the fashion field must pay attention to,†said Lyst's CMO Christian Woolfenden. “This is a modern version of the Emperor's new clothes, but it is technology that makes us more free. With the continuous development of virtual reality and augmented reality technology, we will soon see more relevant attempts in the fashion field. And in any corner of the world."
Source: mashable
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