Unstoppable! 2020 OLED TVs will occupy your living room

In the past 20 years, the television industry has been rapidly upgrading. From black and white TVs to color TVs, from 3D to 4K, and from Internet TV to smart TVs, they have always been raising the awareness of high-end technologies. Recently, OLED suddenly became hot in the TV industry. The search volume of OLED TVs on Suning, Tmall, Jingdong and other e-commerce platforms is also very alarming. OLED configuration has become a standard for measuring high-end TVs. So, OLED really will become the future of the TV market?

Technical level: Super clear picture quality + extremely thin screen

OLED is called the Organic Light-Emitting Diode, also known as organic electro-optical display or organic light-emitting semiconductor. It was first discovered in the laboratory in 1983. It has a different lighting mechanism from that of LCD TVs, and has the characteristics of self-luminescence, wide viewing angle, sensitive response speed, low power consumption and high contrast.
The OLED panel has three layers, namely a hole transport layer, a light emitting layer, and an electron transport layer. When the internal sensitive element receives a direct current, the electrons will be shifted, combined with the holes and emitted in the layer, and generate a plurality of colors according to different colors. Unlike LCDs, OLEDs do not require backlights. Their self-illuminating properties make them highly visible and bright. Their responsiveness and thinness make OLED TVs more and more available on the market. At the same time, there are also many manufacturers optimistic about OLED TV, still it will be the next boom in the development of the television industry. Although OLED panels started relatively late, the level of technological development is still not comparable to that of LCD TVs, and the yield rate is also low, but they are still questioned by the short life span and image blur. However, with the recent increase in the investment in OLED TVs, the current OLED product yield can reach 80%, and life expectancy and picture quality have also greatly improved.

Similarly, in the OLED TV's image quality performance, the contrast between black and white backgrounds and light and shade is an important factor in many factors that affect the picture quality of TVs. Due to the different display principles, OLED TVs have great advantages in picture quality over LCD TVs. Because all the pixels of the OLED are self-luminous, and theoretically the contrast is infinite, a perfect black display can be presented. While LCD TVs cannot completely block the light from the backlight, light leakage and halation are inevitable, and most conventional LCD TVs have a contrast ratio of less than 5,000:1. When a pure black screen is played, it is dark gray.
In addition, the OLED TV's color performance and infinite contrast can leave a deep impression. OLED TVs have true and natural color reproduction capabilities, and have extremely high color saturation. They can reflect pure colors and strong contrasting colors so that the whole picture presents a fresh and lively feeling. It is full and gorgeous.

Of course, the wide viewing angle of OLED TVs is also unmatched by LCD TVs. Usually the family watch TV is multiple people, each person's viewing angle is not the same, so the TV's viewing angle is very important. Professor Sha Zhanxiang of the Beijing Film Academy felt a lot after watching the scenes presented by OLED TVs: “I have found that the OLED TV's color angle of view and horizontal/vertical contrast angle are all excellent and can maintain the true colors of the screen. With a good sense of hierarchy, this is the best performance in current TV products."
The difference between LCD TVs is that OLED TVs use self-illumination technology and their response speed is much faster than that of LCD LCD TVs. The response time is negligible compared to LCD TVs. Therefore, OLED can completely solve the problem of smearing. The high-speed dynamic performance can perfectly display the exquisite quality of ultra-high definition, and there is no residual image problem in daily observation, which has enabled the family's TV viewing experience to be fully upgraded.

Industry level: Space fusion design concept into brand selection

The curved appearance of curved LCD TVs has once caused consumers to flock to it. Today, the appearance of OLEDs is even more amazing. Also based on the advantages brought by self-luminescence, the OLED screen can not only achieve the ultra-thin and ultra-thin within 1mm, but also can realize future display forms such as curling, folding, transparent, and double-sided display. In theory, OLED screens can be attached to the surface of any transparent or irregular object, creating a "show everywhere" future world.
The advantages of ultra-thin and multiple display forms also give designers more room to play. Actually, the chief designer of the home, Leng Fuchuan, emphasized that while people are gradually pursuing exquisite and simple living, home design is increasingly seeking a balance between fashion and simplicity, and a combination of art and beauty. The ultra-thin ultra-thin design of millimeter OLED TV, with its simple style but extremely formal beauty, integrates with the home space and combines space layout with practical functions. It is a fashion design home designer.
Market level: Domestic OLED began to increase investment and lead the new trend of color TV!

At present, South Korea's OLED TV market is still in a monopoly position. UBI's first-quarter market report released this year showed that in the first quarter of this year, the global total OLED market reached 91.3 million, of which Samsung showed about 86.7 million panels (accounting for 95% of the overall OLED market). At the same time, Samsung also continued to increase investment in small and medium-sized OLEDs, further consolidating its share in the small and medium size OLED market.
It is worth noting that mainland China and Taiwan have also begun to increase investment in OLED panels. It is understood that Chinese mainland manufacturer BOE is actively deploying OLED lines, and Taiwan-based panel makers AUO and Innolux are also participating in the OLED panel R&D. It is hoped that in the process of R&D to mass production, various manufacturers will be able to increase product yields. However, even if the current domestic OLED screen investment is very strong, but the industry generally believes that there is still a long time away from mass production and even shake the South Korean market dominance.
At present, LG Electronics, Skyworth, Konka, Changhong and other well-known TV manufacturers have successively launched the latest generation of OLED organic TV, becoming the pioneer of the OLED market. The rapid follow-up of these manufacturers has greatly accelerated the development of the OLED industry. Some industry experts analyzed: Since 2015, OLED TVs have entered a stage of full-scale eruption. OLED has been fully matured in terms of technology, product diversification, and product yield, and its product prices have also been greatly reduced. In 2015, global OLED TV sales will reach 450,000 units, and in 2017, it will reach 6 million units. By 2020, it will exceed 10 million units and become the mainstream high-end product in the color TV consumer market. The TV industry will formally enter the “OLED era”.

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