Recently, in the home appliance industry has set off a wave of mergers and acquisitions! In early September this year, General Electric (GE) announced that it would sell its home appliances business, such as refrigerators and washing machines, to Electrolux, Europe's largest home appliance company, for $3.3 billion.
Refrigerators, washing machines, dishwashers... General Electric (GE) white goods for many American consumers, can be said to have become a "business card" in daily life. Among them, there are many products that are first introduced to the market by generics, and some products have a history of more than 100 years.
Why is GE willing to give up the appliance business?
"GE will be the best infrastructure and technology company in the world," GE Chairman and CEO Immelt said, selling the appliance business unit is GE's current development strategy. GE has gradually divested its retail and other businesses this year, and its core business has shifted to energy, healthcare, home, transportation, and finance.
GE is accelerating its strategy to focus on growth-related and profitable infrastructure-related businesses. In June of this year, GE announced that it had reached an agreement with Alstom of France to acquire its thermal power generation business for approximately US$16.9 billion. It also announced that it will focus on commercial business and reduce consumer business.
However, there is a business that belongs to the same department as the home appliance, but it still remains. That is the lighting business. Why does GE retain its lighting business? The reason is that although we feel that lighting is mainly used in the home, the demand in the commercial sector is expected to expand.
In July, GE announced that it has developed a fully artificial light plant factory using LED (Light Emitting Diode) lighting in cooperation with a company specializing in vegetable cultivation in the city of Taga, Miyagi Prefecture. Regardless of the weather, 10,000 stable lettuces are harvested every day.
Compared with fluorescent lamps, LED lighting for plant cultivation can reduce power consumption by 40%. By irradiating light suitable for vegetable growth, the yield can be increased by 50%. In addition, by adjusting the light, the day and night cycle can be artificially accelerated. The plant growth rate is 2.5 times or more in outdoor field cultivation.
GE also intends to extend LED lighting to other areas.
GE is also working with a software company in Boston, USA, to develop an LED lighting system that sends information to smartphones and tablets for consumers who shop in retail stores. The system uses "visible light communication" technology, which emits light that is invisible to the naked eye but can be recognized by cameras such as smartphones. Information on coupons and special offers, coupons, etc. can be sent to customers standing near LED lighting.
GE's long-established business will also be carefully screened according to the principle of development or not, in order to remove obstacles to development and further accelerate the transformation of business structure.
Refrigerators, washing machines, dishwashers... General Electric (GE) white goods for many American consumers, can be said to have become a "business card" in daily life. Among them, there are many products that are first introduced to the market by generics, and some products have a history of more than 100 years.
Why is GE willing to give up the appliance business?
"GE will be the best infrastructure and technology company in the world," GE Chairman and CEO Immelt said, selling the appliance business unit is GE's current development strategy. GE has gradually divested its retail and other businesses this year, and its core business has shifted to energy, healthcare, home, transportation, and finance.
GE is accelerating its strategy to focus on growth-related and profitable infrastructure-related businesses. In June of this year, GE announced that it had reached an agreement with Alstom of France to acquire its thermal power generation business for approximately US$16.9 billion. It also announced that it will focus on commercial business and reduce consumer business.
However, there is a business that belongs to the same department as the home appliance, but it still remains. That is the lighting business. Why does GE retain its lighting business? The reason is that although we feel that lighting is mainly used in the home, the demand in the commercial sector is expected to expand.
In July, GE announced that it has developed a fully artificial light plant factory using LED (Light Emitting Diode) lighting in cooperation with a company specializing in vegetable cultivation in the city of Taga, Miyagi Prefecture. Regardless of the weather, 10,000 stable lettuces are harvested every day.
Compared with fluorescent lamps, LED lighting for plant cultivation can reduce power consumption by 40%. By irradiating light suitable for vegetable growth, the yield can be increased by 50%. In addition, by adjusting the light, the day and night cycle can be artificially accelerated. The plant growth rate is 2.5 times or more in outdoor field cultivation.
GE also intends to extend LED lighting to other areas.
GE is also working with a software company in Boston, USA, to develop an LED lighting system that sends information to smartphones and tablets for consumers who shop in retail stores. The system uses "visible light communication" technology, which emits light that is invisible to the naked eye but can be recognized by cameras such as smartphones. Information on coupons and special offers, coupons, etc. can be sent to customers standing near LED lighting.
GE's long-established business will also be carefully screened according to the principle of development or not, in order to remove obstacles to development and further accelerate the transformation of business structure.
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