OFweek Smart Home Network Horizon Robots was founded by Dr. Yu Kai, founder of Baidu Deep Learning Institute (IDL). Its talent allocation and algorithm technology has always been highly concerned by the industry. Zhizhi has previously done a series of tracking reports. (One year away from Baidu's business, Yu Kai really wanted to do both things) (Open AI Lab focused on embedded AI equipment with cross-border combinations such as ARM and Horizon) During Baidu, Yu Kai not only founded the Baidu Deep Learning Institute. , also led the Baidu self-driving car project. Yu Kai himself also stated that “(Horizon)’s progress in the car is relatively smoothâ€, and in addition to cooperating with Germany’s Bosch, it has also launched a single-digit ADAS system with Intel. (Horizon unifies Intel with the introduction of a monocular ADAS system for real-time identification of people, vehicles, and lines)
As far as propaganda is concerned, the trend of Horizon in the field of smart homes is really low-key. Low profile does not necessarily mean no action. In August last year, Horizon demonstrated the "Smart King" air-conditioner with the cooperation of the United States. This air-conditioner can automatically identify users through the camera, sensing the user's location, smart air supply, and learning users. Habits, and make decisions and adjustments on their own; and can allow users to throw away the remote control, gesture control air conditioning.
Recently, at the GTIC 2017 Global (Wisdom) Technology Innovation Summit organized by AWE, Gingko, Tencent Technology, etc., Zhang Yongqian, vice president of Horizon Robots, deconstructed the structure and layout of Horizon Smart Home in a speech sharing session. The three major trends and four difficulties of smart home (Hao Zhang Zhang: To insist on doing embedded artificial "end + cloud" will become the trend of IoT architecture). Recently, Zhi Zhi also came to the office of Horizon Robots and chatted with Zhang Yongqian about the technology layout of Horizon's three “+†technologies in smart homes and 10+ home products with Horizon technology that will be available in the second half of the year.
(Zhang Yongqian, Vice President of Horizon Robotics)
First, an overview of the horizon
Since its establishment in July 2015, the Horizon has received several rounds of financing in September 2015, April 2016 and July 2016, all of which have not been publicly disclosed. In an earlier interview with Zhi Zhi things, founder Yu Kai defined the financing in July as a Closed A round. At present, the company has a total of about 180 employees.
Horizon's main business entry point is - embedded artificial intelligence. The so-called embedded artificial intelligence refers to the local computing artificial intelligence that does not need to be realized through the network.
The market for the Horizon has three major directions: smart driving, smart home, and public safety. Currently, there are different stages of market development in the three areas. For example, smart homes are landing faster and smart driving is still relatively far away. Therefore, the personnel and resources of the department are also focused on different directions.
Second, three "+" - let some appliances first be smart
From the smart home alone, according to data from the National Information Center, in the appliance industry in 2016, large-scale home appliances such as air conditioners, refrigerators, and washing machines basically grew from zero to a very small amount, while water heaters, kitchen appliances and other products only increased. Can barely maintain at 10%. Smart and consumer upgrades have become one of the major upgrade and upgrade directions of major home appliance manufacturers.
However, for several years now, smart homes have always been merely mediocre and have been in a state of “having been brought up and never been broken†for a long time. Achieving a unified platform and interconnection of smart homes has always been the ultimate goal of all manufacturers who have built a smart home ecosystem. There are many kinds of home appliances, scattered entrances, complex application interaction scenarios, and technologies such as machine perception, awareness, and sensor fusion have always had technical problems. As a result, smart homes today are often unable to achieve the desired results, and even some people jokingly called "current smart homes, mainly linked to smart homes."
Although it is almost impossible to connect the entire smart home platform in a short period of time, Zhang Yongqian thinks this will not hinder the continued development of smart homes. Currently, 90% of the family scenes are not linked, and the TV programs you watch are not It will affect the operation of sweeping robots in the home. The Horizon also proposes a "end + cloud" solution:
"Cloud" is cloud data and cloud intelligence that are commonly understood by all people. It can easily collect data and optimize user experience based on personal data. The "end" is to allow a single appliance to have basic intelligence without networking: natural interactions with people for language, gestures, and actions; ability to perceive the surrounding environment; make local analysis decisions; and respond and control.
The value of the terminal intelligence lies in: not relying on the network, stable and reliable; having real-time; and filtering valuable data. Take the laundry basket as an example. In 90% of the time, the laundry basket is not full. If you continuously upload images to the cloud, you will use a lot of bandwidth and cloud processing resources. If the smart camera with the end detects that the laundry basket is full, it will contact the on-site laundry to provide active, efficient and timely service.
The home scene will carry another "+" of the horizon - "image + voice." On the one hand, Horizon is good at deep learning algorithms, and deep-learning in recent years is precisely the image + voice. On the other hand, this is also an upgrade of human-computer interaction. Pure voice or pure touch forms belong to human active interaction. However, images can allow machines to make decisions independently and do not require humans to issue instructions to provide a better user experience.
"Algorithm+Chip" is the last "+" and is also the most frequently mentioned "+" in our interview. Since the first day of its establishment, Horizon has put forward its own research and development “artificial intelligence chip†signboard, and also regards it as one of the core competitiveness. Zhang Yongqian said that deep learning algorithms are running on dedicated chip architectures, and compared to general-purpose processor architectures, cost-performance can be improved by orders of magnitude. The TPU launched by Google last year is the embodiment of this idea.
Another example is the recent acquisition of Mobileye by Intel, Zhang Yongqian treated it this way. “Why Mobileye can succeed in ADAS? A fundamental reason is the algorithm + chip strategy.â€
Horizon's deep learning processor architecture can also work with semiconductor companies to jointly develop the best overall solution that best suits different application markets. The chip is a means, and the business core of Horizon is still embedded artificial intelligence.
For example, Mobileye, formerly acquired by Intel, has seen Zhang Yongqian treat it like this: “Why can Mobileye be successful in ADAS? First, he has very strong algorithmic capabilities. Second, the chip is his own. He Combine these two together, and it becomes a company that assists the autopilot industry to rush forward."
However, not every partner needs a full suite of "chip + algorithm" solutions. Depending on the needs of users, Horizon sometimes outsources the architecture of the processor and then puts external interfaces to third-party vendors. The chip is just to improve operational efficiency, and the business core of Horizon is still software and algorithms.
Third, "Today's smart market cannot be just a technical one, and it needs a one-stop solution."
Although there are a lot of good teams in both voice and graphics on the market, Zhang Yongqian expressed his confidence in Horizon technology: “(Horizon) is both an algorithm and a processor architecture that is optimal in terms of price/performance and efficiency.â€
On the other hand, it is closely related to the market. As mentioned earlier, the current smart home industry has been flat and the market is very imperfect. Zhang Yongqian thinks that the advantages of Horizon in addition to technology, there is the ability to provide a full range of solutions for home appliance companies. Nowadays, many customers do not have the overall capabilities of the underlying hardware, intelligent algorithms, upper applications, and cloud services. The Horizon can provide complete solutions to help customers get to mass production quickly. This grounding gas support method is very popular among customers and it is a very high threshold.
In Zhang Yongqian's opinion, compared with ordinary smart home technology providers, Horizon's advantages lie in the "algorithm + chip" architecture, "image + voice" technology, and the ability to provide one-stop solutions.
Fourth, adhere to B, customer-centric
As a company that adheres to the B business, Zhang Yongqian is also confident in the company's marketing and customer service team. Many members of the business team come from semiconductor companies. In addition to enough business experience, they also have natural service genes that deal with device manufacturers and also have a deeper understanding of user needs. "Customer-centric" and the spirit of struggle are the core cultural values ​​of this team.
Horizon's business expansion path is to serve the major seed customers first, then quickly replicate to the entire market, and complete progress from 0 to 1 and from 1 to n.
In the direction of smart homes, we can see the cooperation of the horizon with more manufacturers and upstream and downstream partners in the industry chain in the second half of this year; apart from traditional home appliances, it also includes directions for small household appliances, smart toys, robots, and cameras. At least ten or more companies have launched products equipped with Horizon technology. However, the products or products/algorithms/systems that Horizon sees in 2017 are equipped with products. If you want to see products that further equip the Horizon “artificial intelligence chipâ€, you still need to wait until 2018.
When Zhizhi asked about the profitability plan of Horizon Smart Home, Zhang Yongqian said that profitability is very important, but temporarily it is not taken as the first priority. “We first make things right, make value, and let the market accept it. We will have greater commercial potential and value in the long term.â€
Conclusion, smart home is a long-distance track
The home industry is a veteran, huge traditional industry that has existed for decades, and artificial intelligence is still a baby who has just walked out of the lab. There is nothing wrong with the general direction of intelligence, consumption upgrades, and experience upgrades. However, it takes time for industrial transformation and upgrading. The running-in and development of technologies also requires the promotion of capital and the accumulation of time. It does not rely on “Internet speed†to quickly subvert Rapidly reconstructed.
On the one hand, the dazzling talent history of the horizon and the smooth financing path along the way make people even “unclear†and “embarrassedâ€. At the same time, in the early stage of the development of smart homes, to avoid the consumer market, adhere to the B, the first landing seed company. The business logic of cooperation is also fluent. As mentioned above, it takes time for industrial upgrading, and technology accumulation needs to be accumulated. It is not a bad thing to work in a low-key manner at the moment when the flashpoint is not yet clear.
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