LeTV released Super 4 X70/Max65/Max55 living room to create a new benchmark

February 28 news, LeTV's "Spring Story" conference was held in Beijing today. At the press conference, LeTV and Sunac reached a strategic cooperation framework agreement: Sunac China is part of the hardcover high-end real estate, will introduce 70 or more LeTV Super TV, LeTV will adopt the ecological open model, in-depth digging large-screen ecological precision marketing value, and help financially Create a Chinese boutique property sale.
The two sides will also carry out further cooperation in the areas of IP, users, technology, industrial development and introduction, and help Sunac China accelerate the realization of the "Internet + real estate" strategy.
LeTV launched three new products today: the new 70-inch TV Super 4 X70, and the split 65-inch Super 4 Max65 and 55-inch TV Super 4 Max55. Super 4 X70 design and quality, as far as possible to retain all the design elements of the Super 4 Max70. The all-metal integrated fuselage and seamless one-piece molding process, together with the round-corner design, ensures that the overall effect is more natural, and also effectively avoids the safety risks caused by excessive sharp corners.
Although the all-in-one design is adopted, the thinnest part of the fuselage is only 9.9mm due to the use of the latest third-generation Corning Iris glass light guide plate. The third generation Corning Iris glass light guide plate has the advantages of high hardness, no deformation, good heat dissipation, and higher transmittance.
It is understood that Super 4 x70 uses Sharp original 70-inch 4K display, NTSC color gamut up to 85%, compared to split Super 4 Max70 support HDR high dynamic lighting rendering, greatly enhance the dynamic range and contrast, restore the real natural light conditions. In addition, it supports MEMC dynamic image quality compensation technology to increase the clarity and fluency of dynamic images and restore original authenticity and sensation.
Super 4 X70 equipped with the strongest smart TV flagship chip Mstar6A938 (4-core 1.7GHz 64-bit processor), 3+32GB storage configuration, strong performance, can meet the needs of 5-7 years of use, the system is equipped with the latest EUI 5.9, has a focus operation , personality recommendation, super voice, smart guide and other functions. The rich interface of Bluetooth 4.1, 802.11ac dual-band Wi-Fi and USB3.0 facilitates users to connect various devices.
The sound system is equipped with Harman Kardon's expert team design auditing and professional certification sound system, with Dolby Audio (Dolby Audio decoding and post-processing technology, not only to provide users with rich, clear and stunning sound effects, while allowing watching TV Become a standard for entertainment enjoyment; also supports DTS decoding.
In addition to the large-size Super 4 X70, LeTV launched two new split-TVs - the 65-inch Super 4 Max65 and the 55-inch Super 4 Max55 - for the one-off user experience. Minute. Hardware, both TV body thickness are 10.9mm, but also with 4G + 32G memory and flash memory combination, equipped with 64 core quad-core A72 CPU architecture, using the Mstar6A938 platform equipped with Mali-T820MP3 GPU, support for HDR function.
LeSports Smart Home Center also has a complete audio solution: Soundbar + subwoofer, using a total of 7 units of electronic crossover 120W stereo sound, enabling direct sound experience. Standard 5.25-inch speaker, 80W super power, 7.6L large-capacity sound cavity wireless subwoofer.
The sound is powerful and shocking, free from the constraints of connection, and more comfortable to place, active electronic frequency division, full-frequency sound smooth and natural than high-fidelity home theater audio. And through Harman Kardon's expert team design review and professional certification, with Dolby Audio (Dolby Audio) decoding and post-processing technology to support DTS decoding.
The official final pricing, the new 70-inch Super 4 X70, price 10999 yuan; 65-inch body over 4 Max65, price 7999 yuan; 55-inch body over 4 Max55, price 5999 yuan.
At 17 o'clock on February 28th, three new products began to be booked at LeMall.com and LePar. Among them, Super 4 Max65/Super 4 Max55 was on-sale at 10:00 on March 7th, exceeding 4X70 on March 28th. 10 points for sale.
Finally, traditional TV shopping channels have limited scheduling time and can only be scheduled in a limited 24-hour period. The maximum number of products that can be displayed in a year is about 1,000, and the shelf space is limited.
LeTV Super TV through the operation of the crowd, from the user to find the goods, into the discovery of user needs, so that the initiative to find the goods users; intelligent precision recommendation, so that after the analysis of the most appropriate products in the most appropriate time in front of the user; Infinite shelf, change the trouble of the limited shelf that traditional TV shopping brings, become the Internet type infinite goods shelf.
According to data from the LeSheng Intelligent Terminal Research Institute, LeTV has seen rapid sales growth since its on-line shopping in February 2016. In 2016, Q4 has exceeded 70 million yuan, and the growth rate exceeds imagination. 64% of the orders come from products in homes such as kitchens, homes, and home appliances. The average annual customer price is 662 yuan, which is 2-3 times that of traditional e-commerce. 89% are super video members, and these paying users are more willing to pay for premium products.
In 2017, on the basis of the open ecology strategy of LeTV Super Open, LeTV will cooperate with partners in opening up high-value users, open user operation capabilities, and open super portal capabilities. As of now, LeTV's new shopping category has involved clothing, food, housing, transportation, and the United States. Including existing Shuangliren, Lancome, WMF and a large number of global top brands settled. "We are willing to share ecological values ​​with our partners with an open mind and innovative model," said Liang Jun.
At the press conference, LeTV entered into a partnership with Shuanglitui for its new screen shopping. Shuangliren’s main line of products will be sold on LeTV’s big screen, and will be sold as a major product for Leopard’s O2O development at LePar storefront. Shuangliren will also deepen its cooperation with LeTV's large-screen purchases in video and scenes, and use LeTV's advantages in technology and the Internet to provide consumers with a better shopping experience.
It is reported that 60% of LeTV's large-screen orders come from kitchens, homes, and small home appliances that are related to family life. In 2017, the big screen shopping will be more focused on these three categories, to better meet the needs of consumers in terms of brand, category, and user experience. At the same time, large-screen shopping will also focus on four major types of partners, including channel distributors, agents, Internet shopping platforms, and brand owners, to open up in all directions and share the value of new screen shopping.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.

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