After entering 2017, the LCD screen is still rising loudly. Internet TV brands known for their high performance-to-price ratio have shed their advantage in this price increase, and at the same time have allowed the end of the price-to-performance ratio of Internet TV brands. Faced with the price increase before the LCD screen, after the containment of the traditional manufacturers, after the price-effective era of Internet TV brand will go from here?
With the advent of smart TVs, TVs have become more like smart phones and computers. Users can request on-demand resources through the Internet. They are no longer passively accepted by TV stations. In this way, the amount of resources that smart TVs can provide to users on demand becomes an important criterion for users to purchase a TV. Compared with traditional vendors, Internet brands are not just purely cost-effective. The large amount of Internet resources they hold is the core competitiveness of Internet brands. The importance of resource advantages to smart TVs is well known. And the importance of content resources has even exceeded the price/performance ratio.
Content exceeds cost-performance itself? Indeed, according to CCTV's survey, consumers have shown relatively quiet prices for products, and both believe that price increases are acceptable, but they put forward higher requirements for experience, and Internet TV companies with powerful content resource platforms are Can provide consumers with a better experience.
Currently, all Internet TV manufacturers have built their own content platforms. Coolcom opened a big content strategy conference in May 2016, which further increased the attractiveness of users while further increasing the resources. Like many super IPs in 2016, choosing CoolTV as the starting platform is the biggest attraction for users.
It is because of this strong attraction that Coolcom opened up rapidly in 2016 and stood out among many Internet TV manufacturers, entering the top three of Internet TV manufacturers at one stroke. After entering 2017, with the loss of cost-effectiveness of Internet TV, it will rely more on content advantages. This will enable CoolCap, which has the advantage of resources, to grow further and become the first brand of Internet TV to break through.
(The end of the era of cost-effective Internet companies)
Faced with repeated price hikes on LCD screens, Internet TV brands that once had cost-effective labels gradually tore off cost-effective labels. Will the competitiveness of Internet TV brands fade from this? actually not. With the advent of smart TVs, TVs have become more like smart phones and computers. Users can request on-demand resources through the Internet. They are no longer passively accepted by TV stations. In this way, the amount of resources that smart TVs can provide to users on demand becomes an important criterion for users to purchase a TV. Compared with traditional vendors, Internet brands are not just purely cost-effective. The large amount of Internet resources they hold is the core competitiveness of Internet brands. The importance of resource advantages to smart TVs is well known. And the importance of content resources has even exceeded the price/performance ratio.
It is because of this strong attraction that Coolcom opened up rapidly in 2016 and stood out among many Internet TV manufacturers, entering the top three of Internet TV manufacturers at one stroke. After entering 2017, with the loss of cost-effectiveness of Internet TV, it will rely more on content advantages. This will enable CoolCap, which has the advantage of resources, to grow further and become the first brand of Internet TV to break through.
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