[Global Network Technology Reporter Chen Jian] Qualcomm announced this week that it has renamed its Qualcomm Xiaolong series from the original Qualcomm Xiaolong processor to Qualcomm Xiaolong mobile platform. The reason for the change of name is because Qualcomm believes that this can distinguish Qualcomm's full product line and identify its positioning.
Snapdragon is the brand name of Qualcomm Technologies' mobile processor and LTE modem. Qualcomm believes that Qualcomm's Snapdragon series is more than just a processor, but is essentially a platform through which the smart phone (or other smart device) can be used. ) Can handle, connect and deliver data to end users.
Currently, the development of mobile phones is very fast, and many high-end to low-end Android platforms have Qualcomm Xiaolong series. However, Qualcomm believes that its products and services provided over the past few years have been misunderstood. According to Don McGuire, vice president of product marketing for Qualcomm, many people think that this is a separate hardware product, a separate CPU or chip, in fact, this understanding It is biased. Xiaolong is a master of multiple technologies, including hardware, software, and services. The simple word "processor" can no longer accurately describe the content of the dragon.
Qualcomm also explained in the official blog that rebranding Qualcomm's processor as "Qualcomm Mobile Platform" is a good promotion opportunity for the general public to understand that Qualcomm's technical services are the majority of handsets in the mobile Internet era. Applications.
Qualcomm Snapdragon mobile platforms currently include: System-on-chip (SoC), built-in CPU, GPU, DSP and modem, RF front-end, Qualcomm Quick Charge, Qualcomm Aqstic Audio DAC, Wi-Fi 802.11ac and 11ad, touch controller and fingerprint technology .
In addition, Qualcomm announced that its entry-level 200 series processors will no longer use the Opteron brand, instead switching to Qualcomm Mobile, while the high-end series will continue to use the Opteron brand.
Qualcomm Xiaolong series currently covers everything from mobile PCs and servers to automobiles, IP cameras, unmanned aerial vehicles, VR/AR headsets, fast charging, biometrics, etc. The original name has indeed failed to reflect Qualcomm's service capabilities. all content.
Qualcomm Dragon Series in China
Since the Snapdragon chip was introduced in 2007, many media, industry insiders and netizens have used Snapdragon to use different Chinese translations for their names, including Snapdragon, Kuanglong, and Raptors. With Qualcomm’s decision to increase its brand promotion of Snapdragon, especially in the Chinese market, Qualcomm officially adopted the Chinese name of the Snapdragon series processors as “Nine Dragons†on February 20, 2012.
At present, most of the manufacturers of mobile phones or mobile products in China use the Nine Dragons series to apply to high-end products.
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