In September 2016, when Zero-Intelligence released the pocket-top camera ROLLCAP and announced that it was financing 150 yuan in the B round, perhaps its CEO Yang Jianjun would not think that his company would have to reduce operating costs after three months. More than 100 employees were laid off.
"No adjustment, not only for the company, but also for everyone. The company will be rigid or even die." Yang Jianjun said in a statement issued. This " drone star enterprise", which had been spotlighted by Qualcomm and Ray-Ban Technology, and called Liujiang, and Liu Yan endorsed, may be facing a difficult situation that has never been seen before.
Coincidentally, in early December 2016, Yihang UAV suddenly announced the layoffs of more than 70 people; in March 2016, the 3D RoboTIcs, which was once favored by the market, also experienced layoffs, co-founders, and closed branches.
The repeated layoffs have caused people to question whether the industry with a lot of drunks and a lot of capital has touched the ceiling. Where is the future of consumer drones?
Cooperate with Qualcomm, compete with Dajiang, and ask Liu Yan to speak for consumer-class drone Dobby. In September 2016, he won the “UAV†from Qualcomm Venture Capital, Minghang Capital and Cinda’s RMB 150 million B-round financing. The star enterprise "zero-degree intelligence control", before the holiday on New Year's Day in 2017, attracted more attention in the industry due to the "resignation" of 134 employees.
For the layoff news, Yang Jianjun, the zero-key intelligence CEO, told the reporter of "Daily Economic News" on January 2 that "it is true."
As one of the agents of zero-degree intelligent control, Wang Xiaochen, director of operation of Longmai UAV, said that Dobby is too optimistic in terms of market expectations, and there are still problems with spokespersons and user positioning "misplacement". In addition, Zero-Intelligence has borrowed 1 million yuan from Dragon Vessel UAVs, and is currently entering the proceedings because of other matters and Dragon Vessels.
Star enterprises are trapped in the "departure" stormOn the last day of 2016, a message about zero-degree intelligence and layoffs spread on the Internet.
For the first time, on the afternoon of January 2, 2017, the reporter of "Daily Economic News" came to the International Software Building of Haidian District, Beijing, where Zero Intelligence is located. According to the security guard of the building, Zero Intelligence is a large company in the building, and applicants often come.
The reporter learned from the floor signs of the International Software Building that the zero-degree intelligent control has office space on the first, second and third floors. In an office on the first floor, a staff member who was working overtime heard the reporter's reason for visiting and left. "Some things we don't know very well, sorry."
On the afternoon of January 2, when asked by the reporter of “Daily Economic Newsâ€, “Is this layoff really true?†Yang Jianjun, the CEO of Zero Intelligence, said “is trueâ€.
Yang Jianjun also publicly responded to this "reduction of the staff": on December 30, 2016, the personnel adjustment was true, once in place, the actual number of employees leaving 134, there will be no second wave in 2017. The reason for the adjustment is attributed to the sharp increase in personnel in the past year, the management radius exceeding the capability range; insufficient backbone and middle management personnel, and company operating cost requirements.
The company's status is not very good, zero intelligence control Another former employee Wang Wen told reporters that as an old man of the company, he and Yang Jianjun worked together to start a struggle together, and do not want to say anything at the moment.
For this resignation storm, one of the zero-intelligent investors, Lei Ting Technology brand public relations director Wei Ting told the "Daily Economic News" reporter, Leibo Technology is not a controlling shareholder of Zero-Intelligence, and does not participate in the daily operation of Zero-Intelligence, so Do not understand the situation related to layoffs. After investing in zero-degree intelligence control, the two sides have some cooperation in flight control technology in terms of products and technology. In the latter stage, Leibai Technology is actually accumulating its own flight control technology, and the core foundation is constantly being established and some corresponding reserves are made. .
It is worth noting that the drone companies that are laying off employees are not only one with zero intelligence. At the beginning of December 2016, Yihang was also exposed to more than 70 layoffs. The layoffs are very reasonable adjustments. Yi Chenyue, the public relations manager of Yihang Airlines, said, "We will continue to continue the road of consumer drones, and there is still room for development in the entire market."
Expected optimism leads to a backlog of goods?On the one hand, it is in the "dismissal storm" of public opinion; on the other hand, Zero Intelligence is also involved in the "contract dispute" lawsuit with its own product agents.
Wang Xiaochen told the reporter of "Daily Economic News" that as a close partner of Zero Intelligence, the cooperation since 2013 was very pleasant, but the two parties have already disputed the contract and have now entered the proceedings.
Wang Xiaochen said that Yang Jianjun had borrowed 1 million yuan from the Longmai drone in January 2016. At that time, the zero-intelligence control had not yet received the VC. On the eve of the Spring Festival, the sales data of Zero-Intelligence was not particularly good. At present, the zero-degree intelligent control also owes some money to the Dragon Pulse drone.
For products with zero intelligence control, Wang Xiaochen said that there were problems in the supply chain before, and there was a situation that the production capacity was insufficient to meet the demand of suppliers, but the market response was not bad; however, Dobby solved the problem of production capacity, but was too optimistic about the market expectations, a large number of The goods are in the hands of dealers.
Yang Jianjun responded to questions about Dobby. He said that there is no competing product at present, and that with the continuous upgrading of software and functions, Dobby's user volume and usage frequency have increased greatly, and now it is growing to December 2016. 100,000+. He told the "Daily Journalist" that except for Dajiang, such data could not find a second.
However, in Wang Xiaochen's view, Dobby's consumer-grade drone is cut from the perspective of self-portrait and female, and Liu Yan is the spokesperson. There is a “misplacement†in positioning and product endorsement, and it is difficult to see clearly in market judgment. Inciting the user's desire to buy. In addition, Wang Xiaochen said that electronic products are changing with each passing day, and the update iteration is also very fast. Yang Jianjun said that Dobby’s current lack of competing products is still to be verified.
When asked by the reporter of "Daily Economic News" about the overall operation of the company and whether there are any problems or risks in terms of funds, Yang Jianjun said that "borrowing" is actually related to the pressure of goods, and it can be understood as borrowing, but it happens. At the beginning of 2016, it was almost a year away, and it has already been settled clearly. As there are other lawsuits in progress, it is not convenient to say any details.
When talking about the company's development strategy after the layoff adjustment structure, Yang Jianjun said that the company's strategy is to go hand in hand with the industry level. In 2016, it has accumulated a large number of new technologies and products covering the consumer-to-security and logistics industries. Q1 will be released one after another.
Rack Lifeo4 Battery Module,Rack Mounted Battery,Lifeo4 Battery Module,Solar System Mounted Rack Battery
Easun Power Technology Corp Limited , https://www.epinverter.com